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Interactive methodology iQIYI shadow: do users love to play video games over IP

2017-08-03 16:11:13Source: DoNews

DoNews mutual entertainment news on August 3 (reporter sheng-jun liu) Wang Haosu iQIYI vice President, said the shadow swim interaction is a kind of model for three-dimensional IP business value, after repeated experiments and market research, iQIYI game has initially formed a set of shadow swim the methodology of the interactive development of IP. Wang Haosu Wang Haosu said the shadow interaction models have a certain threshold, in this mode, the partners must be at least has IP resource accumulation, film and television products, such as production, distribution and IP operation ability of one of them. In this regard, iQIYI have formed a certain advantage. At present, in the love has become one of the most popular video playback platform for domestic users, brought together a large number of the core content of users, and with the high quality content, user resources and distribution capabilities, in the love in recent years, through cooperation with a number of film and television, game companies, has introduced "spend bone", "ChuQiaoChuan" and so on many shadow swim interactive blasting projects. In these shadow interaction...

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