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Car home, chairman and CEO Liu Min: promote the user value is the lifeline of smart marketing

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Car home, chairman and CEO Liu Min: promote the user value is the lifeline of smart marketing
On November 17, 2017, 36 kr, by car marketing managers association, automotive communications committee jointly organized, auto cars such as the home mainstream car marketing managers association cooperated with new media summit held in guangzhou. In the BBS summit around the theme of "smart marketing intelligence drive future" speech, home of the car, chairman and CEO, said Liu Min big data guide automobile marketing from the era of traditional marketing into the smart marketing era. Smart marketing is value to users as a starting point, improving customer, user communication, decision-making efficiency, operation efficiency, ultimately achieve the goal of "combining the product effect". Among them "to promote the user value" is the lifeline of smart marketing. Car home, chairman and CEO Liu Min keynote speech home of big data analysis to make car smart marketing accurate differentiation and smart marketing first depends on the vast amount of data as the foundation, through the large data analysis precision of marketing and...
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