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Chanel into the luxury goods e-commerce Farfetch, the high cold brand to sell bags at last?

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Chanel into the luxury goods e-commerce Farfetch, the high cold brand to sell bags at last?
According to the Reuters news, classic French luxury brand Chanel days ago announced the acquisition of a minority stake in Britain fashion business platform Farfetch, and the latter aims to close cooperation, and strengthen the brand customers online communication, promote the entity store sales. But the price of the transaction is not open. In other words, Chanel has not yet planned to sell its own products on the Farfetch yet. Instead, it hopes to make more digitalized innovations with the help of the electronic business platform, and better serve its customers, Chanel fashion President Bruno Pavlovsky said. This includes a mobile phone APP, which allows Chanel customers no longer have to make a reservation consulting a particular commodity, just download the APP can browse online, contact brand consultants, and into the store before the mobile phone to mark their love styles and sizes, convenience store sales staff, in order to save time. All...
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