In his book "consumer society", French philosopher and sociologist Jean Baudrillard described the whole stage of capitalist society changing from production - oriented to consumption - dominated. Today, we seem to be able to commit ourselves to Baudrillard's "consumer society". Although the Sino US trade war has not been clouded, the global trade of the retail industry is still developing vigorously. This is due to the promotion of consumer upgrading - the boom in the global purchase of the sea, of course, is directly related to the growing familiarity and understanding of consumers with high quality brands abroad. On the other hand, it also depends on China's policy of promoting global economic development by "making China" in the past few years to promote global economic development by "making China" to benefit global consumers. In fact, China has been the first largest exporter and second largest exporter of goods in the world for eight consecutive years.