Editor's note: Once upon a time, background music played in public space became the object of public ridicule, but now, in the new era of the Internet, these background music may regain their long-lost influence. Jake Hulyer, author of this article, original title Inside the booming business of background music. Photo: Not long ago, Rob Wood came to his home in Heston Blumenthal, southwest London, and was advised to taste a flower. Blumenthal hired Wood to pick out songs for a discussion of the latest TV chef project to test the impact of music on the dining experience. Instead, Blumenthal kept telling about his latest trip to Southeast Asia. He said,'Kitchen'.