VHTEAM > Feeds > How to understand the Chinese consumer upgrading? Let's first look at the "four consumption times" Japan has experienced.

How to understand the Chinese consumer upgrading? Let's first look at the "four consumption times" Japan has experienced.

2018-12-24 17:23:00Source: Billion euro

The original author of this article, Fu Yifu, turned to the public number Suning Wealth Information and was recommended to read by the Brand Laboratory. Core point of view: China's first-and second-tier cities are transiting from "the third consumption era" to "the fourth consumption era"; cities below the third-tier are still in "the third consumption era" and "the second consumption era". This is because the imbalance of regional economic development has led to the asynchronization of income growth of residents, which has led to different levels of consumption. A frog at the bottom of a well can only see a small piece of sky; once it jumps out of the well, it will find that the world is very big. People who have lived in first-tier cities for a long time are likely to mistake their place for what the country should look like. Little wonder, the total area of the four cities from north to Guangzhou and Shenzhen only accounts for 0.33% of the whole country. This means that what happens on more than 99% of the country's land is invisible to most first-tier cities. It's like entering 5000 a month.

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