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Retail: ali weight combination structures, FMCG B2B platform, the target coverage 150 shop in 2019

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Retail: ali weight combination structures, FMCG B2B platform, the target coverage 150 shop in 2019
In September 2015, alibaba launched retail projects. In May 2016, retail division was formally established; In September the same year, the original p&g greater China marketing, President of the small join retail tong Lin, vice President of alibaba, retail division general manager. By the end of 2018, retail hand over the report card is: cover more than 100 shops, GMV is three times that of 2017. According to the small Lin planning, retail to realize covering 150 shops in 2019. Offline shop there are 600 couples wife, occupy 50% of the FMCG market. But on the other hand, brands need to touch up to store by multi-level dealers, supply chain efficiency is inefficient, the consumer insight is relatively lag; Shop, on the other hand, because at the end of the industry, the commodity purchase price is high, the quality is guarantee, no systematic management commodity structure, and inventories, etc. It is due to the large store formats and scattered, industry (...
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