IT Home News April 6 - nbsp; Apple CEO Tim Cook made no secret that he was a sports fan. During the NCAA Championship "Crazy March", Cook's Alma mater, Auburn University, rivaled Kentucky University. Auburn University will face the University of Virginia this weekend. According to 9to5mac, Cook called ESPN's Paul Finebaum Show to talk about his feelings about sports. At first, the host didn't seem to realize who the "enthusiastic audience" was. He first read "Tim from Cupertino, California." After Cook responded, he seemed to realize, "Oh, my God, this is not just Tim's call. This is Tim Cook, CEO of Apple." Cook called sport a "great unity" in his dialogue. Asked if he would talk to the CEO of a rival company about sports, he answered.