Five years after the rumor, boots that marched into Fuzhou on July 11 finally landed. On April 11, Changyi Shiyi (China) Investment Co., Ltd. and Fujian Rongning Convenience Store Management Co., Ltd. signed the Fujian Franchise Contract, which marks the formal entry of 7-11 into Fujian market. Fuzhou is the first station of its expansion. According to business registration information, the two major shareholders of Fujian Rongning Convenience Store Management Co., Ltd. are Fujian Rongning Investment Co., Ltd. and Sanfu Garment Co., Ltd., which also confirms the previous industry statement that Fujian local enterprise Sanfu Department Store has obtained 7-11 Fujian franchise. 7-11 marched into Fuzhou, releasing two signals. First, this means that the 7-11 period, which has been developing steadily, will accelerate its expansion. Under the background of Chinese major convenience store brands racing around, 7-11 is also unwilling to lag behind. In the past two years, it has cooperated with Nanjing Jinying, Xi'an Ticker, Wuhan Dadongfang, Fuzhou Sanfu Department Store and other local enterprises to open stores, layout and so on.