VHTEAM > Feeds > A dish of Chaoshan beef has an annual sales volume of over 100 million yuan, and the store has been opened in Sydney to reveal the Internet secret behind it

A dish of Chaoshan beef has an annual sales volume of over 100 million yuan, and the store has been opened in Sydney to reveal the Internet secret behind it

2019-07-03 17:32:00Source: Billion euro

"In the past, catering people only need to do well in products and services, but now they have to understand digitalization." Chen Xiaogang, director of brand operation of chaoniu Haiji, said that the key to success of chaoniu Haiji: full link digitalization. Chaoniuhaiji originated from the top brand of Chaoshan beef hotpot - baheli Haiji beef, which has been on "China on the tip of the tongue" and "Twelve sharp flavors". But when Lin Haiping, the founder, first brought it to Hangzhou in 2015, it was still a strange brand. Today, chaoniu Haiji, with only 27 Direct stores, has achieved sales of over 100 million yuan a year and opened its first overseas store in Australia, becoming the leader of Chaoshan beef. How can a brand that is born out of nowhere quickly stir up the waves of new markets? In fact, as early as its establishment, chaoniuhaiji began to try digital transformation. In the cooperation with Alibaba local life's reputation hungry platform, from online marketing, code scanning and ordering, to advance booking and delivery, chaoniuhaiji is hungry through the whole link of reputation hungry platform

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