One price cut brought Apple back to its trillion-dollar market capitalization. More than a year has passed since Apple's first trillion-dollar market capitalization. On Aug. 2, 2018, Apple's market capitalization broke through trillions for the first time. Since then, the market capitalization of its main business, the iPhone, has failed to hold because of poor global sales. On September 11, at Apple's annual conference at the Jobs Theater, the unprecedented pricing strategy of Apple's new iPhone caught people's attention. As far as the product itself is concerned, the three phones in the iPhone 11 series have not made much hardware innovation, except for bringing three camera lenses and a stronger A3 chip. However, the price of the new iPhone is much higher than investment banks expected. The initial price of the iPhone 11 was $699, 50 less than the previous generation of the product, the iPhone XR 749. At the same time, Apple has offered users unprecedented discounts on the old for the new. In addition, the new streaming media service Apple TV + is $4.99 a month, and users can subscribe for a year free of charge. As of yesterday's close, Ping
Why can Apple regain its trillion-dollar market value?
2019-09-13 12:15:00Source: Billion euro
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